Competition is FIERCE, everybody is getting on board the digital train, and every body and then grandmother now has a website! One thing though that a lot of businesses seem to be doing, is spending more time on promoting, rather than spending time keeping hold of there current client base. Yes, new customers are great! However, 80% of your business can come through existing clients/customers and been able to figure out how to keep hold of them, seems to be a great mystery to some, whilst just totally over looked by others. Choosing the best loyalty programs, is so hard, because like anything, everyone is promoting that they have the “secret formula” to as to how to retain clients.
Retaining clients, does not need to be like some huge mystery, it’s actually a lot more simpler than people think. Utilizing mobile is definitly the way to go! Back in the day, I have seen all sorts of various ways for businesses trying to “crack the secret” or expirmenting with various methods, from handing out free stuff, too direct mail marketing, email marketing and companies even going to the expense at printing out books, and stamps.. It just does not need to be that complicated to be honest. Mobile loyalty programs are not just effective, they are EFFICIENT! They are easy accesible to the client, the client has a mobile loyalty app program, installed onto there phone in literally just 1 click of a button. Wa-la! You have now connected to a device, which a client/customer will use on a daily basis, everytime they load up there phone, who do they see on there ? Yep, that is correct YOUR BUSINESS!
The great thing about mobile loyalty programs, is that they can be cheap to setup, and great for micro managing your clients. However, one company I recommend is Perks Loyalty, they have a FREE solution, that you can try before diving into the deep end, so to speak. Basically, the app and loyalty program, is already developed, and all you have to do is just sign up for a free account. Once you have signed up, start tailoring the program, so that it is true to your business, and once setup, you can then start plugging it to your clients.
The great thing is, is the data you collect from the app, can be stored, and later reviewed. Now this is where you will find the most surprises. Having fresh data in front of you, that you can analyse, will reveal some of the secrets, and even highlight improvements which need to be made in some areas. The thing with data, it does not lie! All the statistics are there in front of you, offering any business invaluable data, to there own growth. Which to be honest, in 2015 having any kind of edge over your competitor, is a one that utilized correctly, can work wonders for your reputation. You will be building your client base, around the data available. You will find out what works, and what does not. You will also build loyalty of your clients, which again is great socially, since having a seriously cool app, which they can show off to there friends, is also a great way of word of mouth marketing. Again, since the loyalty app is so easy to download, you can have your loyal clients, do FREE marketing for you. How cool is that!
Gone are the days where you need to carry a book around, and get a stamp for every purchase. Just whip out your iphone, and your done.
My question to my readers is, would you use a loyalty card app for business ?
Let me know your comments in the comment section.